Ubisoft came under fire this week after they released a survey to consumers that immediately ended if you answered that you were a female, with a message saying:
Thank you for taking the time to complete this survey. Unfortunately, your profile does not suit for this survey. However, again we would like to thank you for your participation and your time.
While Kotaku-tier bloggers ranted about the survey on twitter, Ubisoft then officially said that the message was placed in error. However, this came to no comfort to those angry.
Writer's Note: If you think this is an issue, please stop. It's a survey. Even if it wasn't a bug, Ubisoft would still be in right because surveys are for asking questions to a specific demographic. Put down the pitchforks.
This isn't the first time Ubisoft has had a controversy involving women. Two years back, they were ridiculed by the gaming press for saying that Assassin's Creed Unity would not have female playable characters because they were "too hard to animate".